The Chartered Institute of Marketing
Listen and Learn: Market Information and Research


#    Title    Time    Info  
1 What are ethics and social responsibilities in research? 8:01
2 What is secondary data? 6:06
3 How do we observe behaviour? 5:24
4 How do we collect qualitative data? 8:20
5 How do we collect quantitative data? 5:35
6 What is experimentation? 8:26
7 What's important when designing questionnaires? 5:34
8 What are sampling approaches? 14:24
9 How do I approach CIM assignments and work-based projects? 8:20
Total time 61:48