The Chartered Institute of Marketing
Listen and Learn: Marketing Essentials

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#    Title    Time    Info  
1 What's Marketing all about? 10:29
2 What are the barriers to market orientation? 6:18
3 What is the cross-functional role of marketing? 7:25
4 What is the impact of marketing on consumers, society and ... 6:05
5 What do we need to know about buyer-seller relationships - ... 7:09
6 Is it all about objectives? 8:47
7 What is the role of the marketing planning process? 5:47
8 What are the stages of the marketing planning process? 6:18
9 What is the Product 'P'? 12:30
10 What do we need to know about NPD and the adoption process? 6:20
Total time 70:46