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The Chartered Institute of Marketing
Listen and Learn: Marketing Essentials
other
#
Title
Time
Info
1
What's Marketing all about?
10:29
2
What are the barriers to market orientation?
6:18
3
What is the cross-functional role of marketing?
7:25
4
What is the impact of marketing on consumers, society and ...
6:05
5
What do we need to know about buyer-seller relationships - ...
7:09
6
Is it all about objectives?
8:47
7
What is the role of the marketing planning process?
5:47
8
What are the stages of the marketing planning process?
6:18
9
What is the Product 'P'?
12:30
10
What do we need to know about NPD and the adoption process?
6:20
Total time
70:46