The Chartered Institute of Marketing
Listen and Learn: Marketing Information and Research


#    Title    Time    Info  
1 Why is information and information technology important to ... 8:04
2 What is a marketing decision support system? 7:38
3 How do we present information to decision makers? 8:29
4 What are customer databases and CRM? 8:19
5 How do we set up and use a database? 8:19
6 How does database marketing and marketing research differ? 9:08
7 What is the market research industry? 5:27
8 What is the market research process? 6:21
9 How do we select and work with research agencies? 14:48
10 What is a research proposal? 7:09
Total time 76:30