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The Chartered Institute of Marketing
Listen and Learn: Marketing Information and Research
#
Title
Time
Info
1
Why is information and information technology important to ...
8:04
2
What is a marketing decision support system?
7:38
3
How do we present information to decision makers?
8:29
4
What are customer databases and CRM?
8:19
5
How do we set up and use a database?
8:19
6
How does database marketing and marketing research differ?
9:08
7
What is the market research industry?
5:27
8
What is the market research process?
6:21
9
How do we select and work with research agencies?
14:48
10
What is a research proposal?
7:09
Total time
76:30