Artists
Albums
Tops
Facts
About
The Chartered Institute of Marketing
Listen and Learn: Stakeholder Marketing
#
Title
Time
Info
1
What are the types of relationships and stakeholder groups?
8:51
2
What do we need to know about interactions with stakeholders?
8:50
3
How do we manage pressure group relationships?
7:42
4
What is relationship management?
7:55
5
How do we identify key stakeholders and relationship priorities?...
8:21
6
What is customer retention and loyalty?
9:13
7
What is important about trust, commitment and cooperation?
7:41
8
How can relationship marketing help?
16:40
9
How does the marketing mix help build stakeholder relationships?...
8:07
Total time
75:13