The Chartered Institute of Marketing
Listen and Learn: Stakeholder Marketing


#    Title    Time    Info  
1 What are the types of relationships and stakeholder groups? 8:51
2 What do we need to know about interactions with stakeholders? 8:50
3 How do we manage pressure group relationships? 7:42
4 What is relationship management? 7:55
5 How do we identify key stakeholders and relationship priorities?... 8:21
6 What is customer retention and loyalty? 9:13
7 What is important about trust, commitment and cooperation? 7:41
8 How can relationship marketing help? 16:40
9 How does the marketing mix help build stakeholder relationships?... 8:07
Total time 75:13