www.Y2Marketing.com - Richard Harshaw & Edward Earle
Monopolize Your Marketplace - Disc 01/02
2003
teach

#    Title    Time    Info  
1 Everything You've Ever Learned is Wrong 6:22
2 What You'll Find On This Program 5:07
3 Who Do You Take Your Advice From? 5:27
4 What is Marketing Supposed To Do? 6:11
5 Inside Reality & Outside Perception 6:56
6 History of Advertising 5:52
7 The Era Of The Brand Builders 5:01
8 Platitudes Take Over 3:33
9 Platitude Evaluations 9:23
10 Days of Simple Selling / Confidence Gap 4:16
11 The Marketing Equation - Introduction 2:26
12 Component 1 : Interrupt 3:25
13 Alpha, Beta, and Reticular Activator 15:29
14 Finding The Prospects' Hot Buttons 7:36
Total time 79:24