David D'Alessandro
Brand Warfare
2003
speech

#    Title    Time    Info  
1 D1T1 Introduction 6:41
2 D1T2 Introduction continued 7:11
3 D1T3 Rule 1: It's the Brand, Stupid 6:03
4 D1T4 The Generational Problem 5:46
5 D1T5 The Consumer Revolution 5:22
6 D1T6 When the Consumer Rules 4:43
7 D1T7 Rule 2: Codependency 7:34
8 D1T8 Project the Message 16:46
9 D1T9 Rule 3: Don't Let Go 8:04
Total time 60:04