Jay Abraham
The Master Mind Marketing System (CD 5 of 6)

personal enrichment

#    Title    Time    Info  
1 Getting the readers' attention 6:43
2 The AIDA formula 3:22
3 The outer envelope 6:43
4 The letter and brochure 4:05
5 The lift note and response device 4:23
6 Adapting headlines to your business 4:33
7 Are you ever tongue tied at a party? 8:33
8 A formula for powerful headlines 4:02
Total time 38:20