|
|
| # |
|
Title |
|
Time |
|
Info |
|
| 1 |
|
Keeping your sales letter personal |
|
11:05 |
|
|
| 2 |
|
Developing your USP |
|
3:56 |
|
|
| 3 |
|
Selling benefits, not features/ the offer |
|
5:53 |
|
|
| 4 |
|
Layout, design, headlines, postscripts, copywriting |
|
13:36 |
|
|
| 5 |
|
Editing and rewriting |
|
6:28 |
|
|
| 6 |
|
Positioning, deadlines, objectives |
|
3:43 |
|
|
| 7 |
|
Jargon, humor, repetition and style |
|
7:18 |
|
|
| 8 |
|
Telemarketing |
|
15:59 |
|
|
| 9 |
|
In-house telemarketing vs. outside services, lists and other tip... |
|
8:07 |
|
|
|
|
|
Total time |
|
67:55 |
|
|
|
|
|
|
|
|
