John Cummuta
The Wealth Machine
2003
speech

#    Title    Time    Info  
1 Internet marketing 5:37
2 Direct e-mail 3:23
3 Direct mail - mailing lists 8:52
4 List segmentation, brokers 7:52
5 The heart of the direct mail package - the sales letter 5:23
6 The brochure 5:58
7 Lift letters, buck slips, testimonials 2:54
8 The response device 9:45
9 Postage, card decks, co-op mailings and seasonality 7:09
Total time 49:42