Artists
Albums
Tops
Facts
About
John Cummuta
The Wealth Machine
2003
speech
#
Title
Time
Info
1
Internet marketing
5:37
2
Direct e-mail
3:23
3
Direct mail - mailing lists
8:52
4
List segmentation, brokers
7:52
5
The heart of the direct mail package - the sales letter
5:23
6
The brochure
5:58
7
Lift letters, buck slips, testimonials
2:54
8
The response device
9:45
9
Postage, card decks, co-op mailings and seasonality
7:09
Total time
49:42