John M Cummuta
The Wealth Machine (disc 8)
2003
speech

#    Title    Time    Info  
1 Defining your customer database 4:46
2 Segmenting your database 4:39
3 Getting into the mind of your customers 5:11
4 Line extensions, upgrades and business-to-business selling 9:24
5 Applying the Sales Machine System to your database 8:31
6 Profit, efficiency, selling and loyalty 9:41
7 Front-end sales machine marketing 25:47
8 Continuity, trust and positioning 13:18
Total time 67:57