Marvin Davis
The Turnaround Formula CD9
2002
speech

#    Title    Time    Info  
1 Basic Truth No 1,2,3,4 7:26
2 Discovering What the Customer Needs 7:19
3 Some Questions to Ask 5:54
4 Using Public Literature and Competition 5:05
5 Exploring New Markets 7:34
6 Surveys 3:07
7 The Best Salesman in the Company 2:52
8 The Power of Focus Groups 5:49
9 The Sales Force 4:40
10 Incentives 11:34
11 Establishing the Ultimate End User 8:09
Total time 61:17