Micheal A. Kamins
Sales & Marketing Disc 1 of 2
1999
other

#    Title    Time    Info  
1 The Need To Understand The Complexity Of Marketing 6:31
2 Postiioning And Why It Is Important In Guiding Marketing Strateg... 5:05
3 Why The Job Of The Marketing Manager Is Key To The Success Of Th... 3:53
4 Understanding Why Knowledge Of The Marketing Enviroment contribu... 7:39
5 Managing Demand States 6:08
6 Why A Lack Of Marketing Research Means Flying Blind 5:31
7 A Guide For The Marketign Manager's Involvement In The Research 5:19
8 The Importance Of Understanding The Comsumer Part 1 5:10
9 The Importance Of Understanding The Comsumer Part 2 12:25
10 Why Selling To The Entire Market May Not Be A Good Idea 6:51
Total time 57:38