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Bosworth & Holland
CustomerCentric Selling CD3
2004
audiobook
#
Title
Time
Info
1
Chapter 7: Features versus Customer Usage
8:42
2
The Power of Usage Scenarios
5:18
3
Customer-Usage Selling
6:05
4
Chapter 8: Creating Sales-Ready Messaging
5:42
5
Titles plus Goals Equals Targeted Conversations
6:38
6
Chapter 9: Marketing's Role in Demand Creation
5:42
7
The Bottom Line on Budgets
6:58
8
Seminars
4:18
9
Advertising
4:25
10
Chapter 10: Business Development
6:50
11
Some Basic Techniques
9:37
12
Telephone Prospecting
4:24
Total time
70:12