Bosworth & Holland
CustomerCentric Selling CD3
2004
audiobook

#    Title    Time    Info  
1 Chapter 7: Features versus Customer Usage 8:42
2 The Power of Usage Scenarios 5:18
3 Customer-Usage Selling 6:05
4 Chapter 8: Creating Sales-Ready Messaging 5:42
5 Titles plus Goals Equals Targeted Conversations 6:38
6 Chapter 9: Marketing's Role in Demand Creation 5:42
7 The Bottom Line on Budgets 6:58
8 Seminars 4:18
9 Advertising 4:25
10 Chapter 10: Business Development 6:50
11 Some Basic Techniques 9:37
12 Telephone Prospecting 4:24
Total time 70:12