Jay Abraham
Your Secret Wealth (Disc 4)


#    Title    Time    Info  
1 Your unique selling proposition 4:05
2 The process for establishing your USP 4:16
3 Getting people to appreciate your uniqueness 5:31
4 If you don't have a USP 2:15
5 Using your personal asset list to get to your USP 3:40
6 Five steps to communicate your USP 9:01
7 Realize that people need inducement 5:07
8 Risk Reversal 10:01
9 Guarantees 7:56
10 Referrals 14:04
11 A four step system for gaining referrals 2:19
Total time 65:53