Micheal A. Kamins
Sales & Marketing Disc 2 of 2
1999
other

#    Title    Time    Info  
1 How To Generate Repeat Purchases 3:52
2 Establishing A Brand Name Is A Key Strategic Advantage 4:46
3 The Inherent Advantages Of The Pioneer Brand 3:44
4 How Can The Follower Brand Compete 3:15
5 Can New Products Give New Life To Companies? 6:35
6 Issues Relating To Effective Product Strategy 4:53
7 Pricing Could Be Tricky. What Should I Charge? 4:34
8 Effective Ways To Promote Your Product 4:18
9 Advertising As A Promotional Tool 4:39
10 Distribution As An Effective Component Of Marketing Strategy 4:06
11 How To Effectively Integrate The 4 P's Of Marketing 3:18
12 International Marketing As A Potential Focus Of The Company 4:25
13 Case Study: A Marketing Success Story 3:41
14 Case Study: A Marketing Challenge 11:45
15 Future Directions Of Marketing Strategies 8:50
Total time 67:46